Publications by the researcher in collaboration with Alba García Milon (27)

2024

  1. Atractivo de las tiendas físicas en la era digital: ¿Por qué las elegimos?

    Cátedra Extraordinaria de Comercio

  2. Ethics unveiled: illuminating the path of ai integration in higher education

    Smart Ethics in the Digital World: Proceedings of the ETHICOMP 2024. 21st International Conference on the Ethical and Social Impacts of ICT

  3. Impact of ethical judgment on university professors encouraging students to use AI in academic tasks

    The Leading Role of Smart Ethics in the Digital World

  4. Redes sociales, presencia online y otras tendencias digitales en el comercio de Logroño: visión de comerciantes y clientes

    Universidad de La Rioja

  5. Why do you want an organic coffee? Self-care vs. world-care: A new SOR model approach to explain organic product purchase intentions of Spanish consumers

    Food Quality and Preference, Vol. 118

2022

  1. Análisis del comercio local de Logroño mediante la técnica del Cliente Misterioso

    Leveraging new business technology for a sustainable economic recovery

  2. Estudio del comercio de Logroño 2022: Visión de comerciantes y clientes

    Cátedra Extraordinaria de Comercio

  3. LApSretail: Laboratorio aprendizaje-servicio en marketing para el impulso de TFG sobre comercio local

    Jornada de Innovación docente de la Universidad de La Rioja 2021: #InnovaDocenteUR: libro de resúmenes

2021

  1. Assessing the moderating effect of COVID-19 on intention to use smartphones on the tourist shopping journey

    Tourism Management, Vol. 87

  2. Caso cátedra de comercio Universidad de la Rioja “concurso #retolovisual en Instagram”

    Innovative Driving Marketing for a Better World. The Emergence of Social Proposals in Pandemic Times

  3. Ethic Reflection on the Tourist Shopping Journey: Effects of COVID-19

    [New] Normal Technology Ethics: Proceedings of the ETHICOMP 2021

  4. Game of thrones in class(episode 2).¿improving gamification reduces amotivation and increases service quality in class?

    Journal of Management and Business Education, Vol. 4, Núm. 2, pp. 165-182

  5. Laboratorio Aprendizaje-Servicio en Marketing (LApSRetail): TFG, comercio, ODS y Tecnología

    Laboratorio Aprendizaje-Servicio en Marketing (LApSRetail): TFG, comercio, ODS y Tecnología

  6. Laboratorio Aprendizaje-Servicio en marketing LapSretail

    Avances en educación superior e investigación: Volumen I

  7. The smartphone: The tourist's on-site shopping friend. An extended cognitive, affective, normative model

    Telematics and Informatics, Vol. 61

  8. Tourist purchases in a destination: what leads them to seek information from digital sources?

    European Journal of Management and Business Economics, Vol. 30, Núm. 2, pp. 243-260

2020

  1. A-tienda: dirección y gestión del punto de venta

    Escuela Superior de Gestión Comercial y Marketing, ESIC

  2. Exploring tourists’ intention to use smartphones when shopping in a destination

    XXX Jornadas Luso-Espanholas de Gestão Científica: cooperação transfronteiriça. Desenvolvimento e coesão territorial. Livro de resumos

  3. Importancia del asociacionismo para el comercio de las ciudades: caso de La Rioja (España)

    XXX Jornadas Luso-Espanholas de Gestão Científica: cooperação transfronteiriça. Desenvolvimento e coesão territorial. Livro de resumos

  4. Juego de tronos en el aula: Efecto de la gamificación en la amotivación y en la calidad percibida

    Journal of Management and Business Education, Vol. 3, Núm. 1, pp. 72-89