Publicaciones en las que colabora con Jorge Pelegrín Borondo (22)

2024

  1. Atractivo de las tiendas físicas en la era digital: ¿Por qué las elegimos?

    Cátedra Extraordinaria de Comercio

  2. Is important the loss of human contact in the acceptance ofsocial robots by retail customers?

    Smart Ethics in the Digital World: Proceedings of the ETHICOMP 2024. 21st International Conference on the Ethical and Social Impacts of ICT

  3. Redes sociales, presencia online y otras tendencias digitales en el comercio de Logroño: visión de comerciantes y clientes

    Universidad de La Rioja

2023

  1. Mobile-assisted showrooming behavior and the (r)evolution of retail: The moderating effect of gender on the adoption of mobile augmented reality

    Technological Forecasting and Social Change, Vol. 191

  2. The mobile-assisted showroomer’s dilemma: where to buy? Actions to prevent sales leakage

    Humanities and Social Sciences Communications, Vol. 10, Núm. 1

  3. The role of cultural identity in acceptance of wine innovations in wine regions

    British Food Journal, Vol. 125, Núm. 3, pp. 869-885

2022

  1. Estudio del comercio de Logroño 2022: Visión de comerciantes y clientes

    Cátedra Extraordinaria de Comercio

  2. LApSretail: Laboratorio aprendizaje-servicio en marketing para el impulso de TFG sobre comercio local

    Jornada de Innovación docente de la Universidad de La Rioja 2021: #InnovaDocenteUR: libro de resúmenes

  3. Proposal for modeling social robot acceptance by retail customers: CAN model + technophobia

    Journal of Retailing and Consumer Services, Vol. 64

2021

  1. Editorial: Omnichannel Customer Behavior: New Questions in the Age of Agility

    Frontiers in Psychology

  2. La realidad aumentada como llave para abrir la tienda física al "mobile-assisted showroomer": ¿presente o futuro del "retail"?

    Revista de marketing y publicidad, Núm. 4, pp. 31-60

  3. Laboratorio Aprendizaje-Servicio en Marketing (LApSRetail): TFG, comercio, ODS y Tecnología

    Laboratorio Aprendizaje-Servicio en Marketing (LApSRetail): TFG, comercio, ODS y Tecnología

  4. [New] Normal Technology Ethics: Proceedings of the ETHICOMP 2021

    Universidad de La Rioja

2020

  1. Tourist Shopping Tracked: Ethic Reflexion

    Paradigm Shifts in ICT Ethics: proceedings of the ETHICOMP* 2020

2018

  1. Do you want to be a cyborg? The moderating effect of ethics on neural implant acceptance

    Computers in Human Behavior, Vol. 85, pp. 43-53

2017

  1. Assessing the acceptance of technological implants (the cyborg): Evidences and challenges

    Computers in Human Behavior, Vol. 70, pp. 104-112

  2. Model of acceptance of a new type of beverage: application to natural sparkling red wine

    Spanish journal of agricultural research, Vol. 15, Núm. 1

2016

  1. Assessing the moderating effect of the end user in consumer behavior: the acceptance of technological implants to increase innate human capacities

    Frontiers in Psychology, Vol. 7, Núm. 132, pp. 1-7

  2. Cognitive-Affective Model Of Acceptance Of Mobile Phone Advertising

    E a M: Ekonomie a Management, Vol. 19, Núm. 4, pp. 134-148

  3. Nanoimplants that Enhance Human Capabilities: A Cognitive-Affective Approach to Assess Individuals’ Acceptance of this Controversial Technology

    Psychology and Marketing, Vol. 33, Núm. 9, pp. 704-712