Nanoimplants that Enhance Human Capabilities: A Cognitive-Affective Approach to Assess Individuals’ Acceptance of this Controversial Technology

  1. Reinares-Lara, E. 2
  2. Olarte-Pascual, C. 1
  3. Pelegrín-Borondo, J. 1
  4. Pino, G. 3
  1. 1 Universidad de La Rioja
    info

    Universidad de La Rioja

    Logroño, España

    ROR https://ror.org/0553yr311

  2. 2 Universidad Rey Juan Carlos
    info

    Universidad Rey Juan Carlos

    Madrid, España

    ROR https://ror.org/01v5cv687

  3. 3 University of Salento
    info

    University of Salento

    Lecce, Italia

    ROR https://ror.org/03fc1k060

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Revista:
Psychology and Marketing

ISSN: 0742-6046

Año de publicación: 2016

Volumen: 33

Número: 9

Páginas: 704-712

Tipo: Artículo

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DOI: 10.1002/MAR.20911 SCOPUS: 2-s2.0-84981501525 WoS: WOS:000384298000003 GOOGLE SCHOLAR

Otras publicaciones en: Psychology and Marketing

Resumen

Nanotechnology enables the miniaturization of complex devices designed to enhance individuals’ physical and cognitive capabilities and, in the form of nanoimplants, their integration in the human body. It is unknown, however, whether people are willing or not to accept such devices. To shed light on this issue, this research used an extended version of the well-known technology acceptance model (TAM), adding affective factors to the cognitive components already present in the model. Testing on a sample of 600 individuals yielded statistically significant effects on attitudes toward nanoimplants and intention to undergo nanoimplantation. Conclusions are drawn and implications are discussed. © 2016 Wiley Periodicals, Inc.