
Jorge
Pelegrín Borondo
PROFESOR TITULAR DE UNIVERSIDAD
Department: Economía y Empresa
Area: Marketing and Market Research
Research group: Consumer Behavior and Marketing Decisions
Email: jorge.pelegrin@unirioja.es
Doctor by the Universitat Rovira i Virgili with the thesis Análisis comparativo de la estrategia de los grupos competitivos e-clientes vs. clientes off- line 2013. Supervised by Dr. Mario Arias Oliva.