Department: Economía y Empresa

Area: Marketing and Market Research

Research group: Consumer Behavior and Marketing Decisions

Email: jorge.pelegrin@unirioja.es

Doctor by the Universitat Rovira i Virgili with the thesis Análisis comparativo de la estrategia de los grupos competitivos e-clientes vs. clientes off- line 2013. Supervised by Dr. Mario Arias Oliva.