Publicacions en què col·labora amb Jorge Pelegrín Borondo (48)

2024

  1. Atractivo de las tiendas físicas en la era digital: ¿Por qué las elegimos?

    Cátedra Extraordinaria de Comercio

  2. Ethics unveiled: illuminating the path of ai integration in higher education

    Smart Ethics in the Digital World: Proceedings of the ETHICOMP 2024. 21st International Conference on the Ethical and Social Impacts of ICT

  3. Impact of ethical judgment on university professors encouraging students to use AI in academic tasks

    The Leading Role of Smart Ethics in the Digital World

  4. Is important the loss of human contact in the acceptance ofsocial robots by retail customers?

    Smart Ethics in the Digital World: Proceedings of the ETHICOMP 2024. 21st International Conference on the Ethical and Social Impacts of ICT

  5. Redes sociales, presencia online y otras tendencias digitales en el comercio de Logroño: visión de comerciantes y clientes

    Universidad de La Rioja

2023

  1. Mobile-assisted showrooming behavior and the (r)evolution of retail: The moderating effect of gender on the adoption of mobile augmented reality

    Technological Forecasting and Social Change, Vol. 191

  2. The mobile-assisted showroomer’s dilemma: where to buy? Actions to prevent sales leakage

    Humanities and Social Sciences Communications, Vol. 10, Núm. 1

  3. The role of cultural identity in acceptance of wine innovations in wine regions

    British Food Journal, Vol. 125, Núm. 3, pp. 869-885

2022

  1. Estudio del comercio de Logroño 2022: Visión de comerciantes y clientes

    Cátedra Extraordinaria de Comercio

  2. LApSretail: Laboratorio aprendizaje-servicio en marketing para el impulso de TFG sobre comercio local

    Jornada de Innovación docente de la Universidad de La Rioja 2021: #InnovaDocenteUR: libro de resúmenes

  3. Proposal for modeling social robot acceptance by retail customers: CAN model + technophobia

    Journal of Retailing and Consumer Services, Vol. 64

2021

  1. Editorial: Omnichannel Customer Behavior: New Questions in the Age of Agility

    Frontiers in Psychology

  2. Ethic Reflection on the Tourist Shopping Journey: Effects of COVID-19

    [New] Normal Technology Ethics: Proceedings of the ETHICOMP 2021

  3. From wearable to insideable: Is ethical judgment key to the acceptance of human capacity-enhancing intelligent technologies?

    Computers in Human Behavior, Vol. 114

  4. Game of thrones in class(episode 2).¿improving gamification reduces amotivation and increases service quality in class?

    Journal of Management and Business Education, Vol. 4, Núm. 2, pp. 165-182

  5. La realidad aumentada como llave para abrir la tienda física al "mobile-assisted showroomer": ¿presente o futuro del "retail"?

    Revista de marketing y publicidad, Núm. 4, pp. 31-60

  6. Laboratorio Aprendizaje-Servicio en Marketing (LApSRetail): TFG, comercio, ODS y Tecnología

    Laboratorio Aprendizaje-Servicio en Marketing (LApSRetail): TFG, comercio, ODS y Tecnología

  7. The smartphone: The tourist's on-site shopping friend. An extended cognitive, affective, normative model

    Telematics and Informatics, Vol. 61

  8. Tourist purchases in a destination: what leads them to seek information from digital sources?

    European Journal of Management and Business Economics, Vol. 30, Núm. 2, pp. 243-260

2020

  1. Exploring tourists’ intention to use smartphones when shopping in a destination

    XXX Jornadas Luso-Espanholas de Gestão Científica: cooperação transfronteiriça. Desenvolvimento e coesão territorial. Livro de resumos