Jorge
Pelegrín Borondo
CATEDRÁTICO DE UNIVERSIDAD
Universidad Rey Juan Carlos
Madrid, EspañaPublicacións en colaboración con investigadores/as de Universidad Rey Juan Carlos (14)
2023
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Mobile-assisted showrooming behavior and the (r)evolution of retail: The moderating effect of gender on the adoption of mobile augmented reality
Technological Forecasting and Social Change, Vol. 191
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The mobile-assisted showroomer’s dilemma: where to buy? Actions to prevent sales leakage
Humanities and Social Sciences Communications, Vol. 10, Núm. 1
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The role of cultural identity in acceptance of wine innovations in wine regions
British Food Journal, Vol. 125, Núm. 3, pp. 869-885
2022
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LApSretail: Laboratorio aprendizaje-servicio en marketing para el impulso de TFG sobre comercio local
Jornada de Innovación docente de la Universidad de La Rioja 2021: #InnovaDocenteUR: libro de resúmenes
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Proposal for modeling social robot acceptance by retail customers: CAN model + technophobia
Journal of Retailing and Consumer Services, Vol. 64
2021
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Editorial: Omnichannel Customer Behavior: New Questions in the Age of Agility
Frontiers in Psychology
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From wearable to insideable: Is ethical judgment key to the acceptance of human capacity-enhancing intelligent technologies?
Computers in Human Behavior, Vol. 114
2018
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Do you want to be a cyborg? The moderating effect of ethics on neural implant acceptance
Computers in Human Behavior, Vol. 85, pp. 43-53
2017
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Assessing the acceptance of technological implants (the cyborg): Evidences and challenges
Computers in Human Behavior, Vol. 70, pp. 104-112
2016
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Assessing the moderating effect of the end user in consumer behavior: the acceptance of technological implants to increase innate human capacities
Frontiers in Psychology, Vol. 7, Núm. 132, pp. 1-7
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Cognitive-Affective Model Of Acceptance Of Mobile Phone Advertising
E a M: Ekonomie a Management, Vol. 19, Núm. 4, pp. 134-148
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Nanoimplants that Enhance Human Capabilities: A Cognitive-Affective Approach to Assess Individuals’ Acceptance of this Controversial Technology
Psychology and Marketing, Vol. 33, Núm. 9, pp. 704-712
2015
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Implantes para aumentar las capacidades innatas: Integrados vs apocalípticos ¿existe un nuevo mercado?
Universia Business Review, Núm. 48, pp. 86-117
2014
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La publicidad en el teléfono móvil: tres grupos de clientes, veintisiete recomendaciones de actuación
Universia Business Review, Núm. 41, pp. 126-144