Mobile-assisted showrooming behavior and the (r)evolution of retail: The moderating effect of gender on the adoption of mobile augmented reality

  1. Alesanco-Llorente, M.
  2. Reinares-Lara, E.
  3. Pelegrín-Borondo, J.
  4. Olarte-Pascual, C.
Aldizkaria:
Technological Forecasting and Social Change

ISSN: 0040-1625

Argitalpen urtea: 2023

Alea: 191

Mota: Artikulua

DOI: 10.1016/J.TECHFORE.2023.122514 GOOGLE SCHOLAR lock_openSarbide irekia editor
Gordailu instituzionala: lock_openSarbide irekia Editor
Datuen iturria: Scopus