Mobile-assisted showrooming behavior and the (r)evolution of retail: The moderating effect of gender on the adoption of mobile augmented reality

  1. Alesanco-Llorente, M.
  2. Reinares-Lara, E.
  3. Pelegrín-Borondo, J.
  4. Olarte-Pascual, C.
Journal:
Technological Forecasting and Social Change

ISSN: 0040-1625

Year of publication: 2023

Volume: 191

Type: Article

DOI: 10.1016/J.TECHFORE.2023.122514 GOOGLE SCHOLAR lock_openOpen access editor
Institutional repository: lock_openOpen access Editor
Data source: Scopus