Mobile-assisted showrooming behavior and the (r)evolution of retail: The moderating effect of gender on the adoption of mobile augmented reality

  1. Alesanco-Llorente, M.
  2. Reinares-Lara, E.
  3. Pelegrín-Borondo, J.
  4. Olarte-Pascual, C.
Zeitschrift:
Technological Forecasting and Social Change

ISSN: 0040-1625

Datum der Publikation: 2023

Ausgabe: 191

Art: Artikel

DOI: 10.1016/J.TECHFORE.2023.122514 GOOGLE SCHOLAR lock_openOpen Access editor
Institutionelles Repository: lock_openOpen Access Editor
Datenquelle: Scopus