Building brand narratives with hashtags on Twitter: A cognitive-pragmatic analysis on the emergence of a new advertising subgenre

  1. P'rez-Hernández, L.
Revue:
Pragmatics and Cognition

ISSN: 1569-9943,  0929-0907

Année de publication: 2018

Volumen: 25

Número: 3

Pages: 515-542

Type: Article

DOI: 10.1075/PC.18020.PER GOOGLE SCHOLAR
Dépôt institutionnel: lock_openAccès ouvert Postprint lockAccès ouvert Editor
La source de données: Scopus