Building brand narratives with hashtags on Twitter: A cognitive-pragmatic analysis on the emergence of a new advertising subgenre

  1. P'rez-Hernández, L.
Journal:
Pragmatics and Cognition

ISSN: 1569-9943,  0929-0907

Year of publication: 2018

Volume: 25

Issue: 3

Pages: 515-542

Type: Article

DOI: 10.1075/PC.18020.PER GOOGLE SCHOLAR
Institutional repository: lock_openOpen access Postprint lockOpen access Editor
Data source: Scopus