Building brand narratives with hashtags on Twitter: A cognitive-pragmatic analysis on the emergence of a new advertising subgenre

  1. P'rez-Hernández, L.
Aldizkaria:
Pragmatics and Cognition

ISSN: 1569-9943,  0929-0907

Argitalpen urtea: 2018

Alea: 25

Zenbakia: 3

Orrialdeak: 515-542

Mota: Artikulua

DOI: 10.1075/PC.18020.PER GOOGLE SCHOLAR
Gordailu instituzionala: lock_openSarbide irekia Postprint lockSarbide irekia Editor
Datuen iturria: Scopus