Building brand narratives with hashtags on Twitter: A cognitive-pragmatic analysis on the emergence of a new advertising subgenre

  1. P'rez-Hernández, L.
Zeitschrift:
Pragmatics and Cognition

ISSN: 1569-9943,  0929-0907

Datum der Publikation: 2018

Ausgabe: 25

Nummer: 3

Seiten: 515-542

Art: Artikel

DOI: 10.1075/PC.18020.PER GOOGLE SCHOLAR
Institutionelles Repository: lock_openOpen Access Postprint lockOpen Access Editor
Datenquelle: Scopus