Key factors for in-store smartphone use in an omnichannel experience: Millennials vs. nonmillennials

  1. Mosquera, A.
  2. Juaneda-Ayensa, E.
  3. Olarte-Pascual, C.
  4. Pelegrín-Borondo, J.
Aldizkaria:
Complexity

ISSN: 1099-0526,  1076-2787

Argitalpen urtea: 2018

Alea: 2018

Mota: Artikulua

DOI: 10.1155/2018/1057356 GOOGLE SCHOLAR lock_openSarbide irekia editor
Gordailu instituzionala: lock_openSarbide irekia Editor
Datuen iturria: Scopus