Key factors for in-store smartphone use in an omnichannel experience: Millennials vs. nonmillennials

  1. Mosquera, A.
  2. Juaneda-Ayensa, E.
  3. Olarte-Pascual, C.
  4. Pelegrín-Borondo, J.
Journal:
Complexity

ISSN: 1099-0526,  1076-2787

Year of publication: 2018

Volume: 2018

Type: Article

DOI: 10.1155/2018/1057356 GOOGLE SCHOLAR lock_openOpen access editor
Institutional repository: lock_openOpen access Editor
Data source: Scopus