
Ana María
Mosquera de la Fuente
Researcher in the period 2015-2019
Department: Economía y Empresa
Area: Marketing and Market Research
Doctor by the Universidad de La Rioja with the thesis Omnichannel Retailing and Changing Habits in Consumer Shopping Behavior 2019. Supervised by Dr. Cristina Olarte Pascual, Dr. Yolanda Sierra Murillo, Dr. Emma Juaneda Ayensa.