Does the product test really make a difference? Evidence from the launch of a new wine

  1. García-Milon, A.
  2. Martínez-Ruiz, M.P.
  3. Olarte-Pascual, C.
  4. Pelegrín-Borondo, J.
Journal:
Food Quality and Preference

ISSN: 0950-3293

Year of publication: 2019

Volume: 71

Pages: 422-430

Type: Article

DOI: 10.1016/J.FOODQUAL.2018.08.007 GOOGLE SCHOLAR
Data source: Scopus