Does the product test really make a difference? Evidence from the launch of a new wine
- García-Milon, A.
- Martínez-Ruiz, M.P.
- Olarte-Pascual, C.
- Pelegrín-Borondo, J.
Revista:
Food Quality and Preference
ISSN: 0950-3293
Any de publicació: 2019
Volum: 71
Pàgines: 422-430
Tipus: Article