Does the product test really make a difference? Evidence from the launch of a new wine

  1. García-Milon, A.
  2. Martínez-Ruiz, M.P.
  3. Olarte-Pascual, C.
  4. Pelegrín-Borondo, J.
Zeitschrift:
Food Quality and Preference

ISSN: 0950-3293

Datum der Publikation: 2019

Ausgabe: 71

Seiten: 422-430

Art: Artikel

DOI: 10.1016/J.FOODQUAL.2018.08.007 GOOGLE SCHOLAR
Datenquelle: Scopus