Publikationen in Zusammenarbeit mit Forschern von Universitat Rovira i Virgili (3)

2020

  1. Emerging cyborg products: An ethical market approach for market segmentation

    Journal of Retailing and Consumer Services, Vol. 55

2015

  1. Pricing policies in hotels: a psychological threshold research in online and offline channels

    International Journal of Internet Marketing and Advertising, Vol. 9, Núm. 2, pp. 161-179

2014

  1. Umbrales psicológicos de precios: modelo de valoración de la oferta competitiva

    Cuadernos de estudios empresariales, Núm. 24, pp. 75-105