How consumer involvement influences consumption-elicited emotions and satisfaction
- Calvo-Porral, C.
- Ruiz-Vega, A.
- Lévy-Mangin, J.-P.
ISSN: 1470-7853
Année de publication: 2021
Volumen: 63
Número: 2
Pages: 251-267
Type: Article
Revue:
International Journal of Market Research