How consumer involvement influences consumption-elicited emotions and satisfaction
- Calvo-Porral, C.
- Ruiz-Vega, A.
- Lévy-Mangin, J.-P.
ISSN: 1470-7853
Argitalpen urtea: 2021
Alea: 63
Zenbakia: 2
Orrialdeak: 251-267
Mota: Artikulua
Aldizkaria:
International Journal of Market Research