Asociacionismo comercial y cooperación en el comercio detallista¿cuáles son los motivos para asociarse de los comercios riojanos?

  1. Jorge Azón Ramos 1
  2. Marcos Huarte Cristóbal 1
  3. Jorge Pelegrín Borondo 1
  1. 1 Universidad de La Rioja

    Universidad de La Rioja

    Logroño, España


Conocimiento, innovación y emprendedores: camino al futuro
  1. Juan Carlos Ayala Calvo (coord.)

Publisher: Universidad de La Rioja

ISBN: 84-690-3573-8

Year of publication: 2007

Pages: 158

Type: Book chapter


Cited by

  • Dialnet Metrics Cited by: 2 (26-05-2023)


Competitive rivalry among businesses which operate within the retailing sector is high and increases on a daily basis. As a competitive response, small retailers may seek for cooperation strategies, such as associationism, in order to face the threat of big distribution organizations. This paper analyses the main factors that may lead retailers towards an association strategy. On the basis of this analysis we conclude that a retailer is more likely to associate if: (i) it operates in partnership or as limited company, (ii) has invested in the business in the mid-short term, (iii) merchandises shoes and clothes, and (iv) has a bigger store which is placed at shopping streets and malls