Complementarities in innovation strategy: Do intangibles play a role in enhancing firm performance?
- Higón, D.A. 2
- Gómez, J. 1
- Vargas, P. 1
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1
Universidad de La Rioja
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2
Universitat de València
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ISSN: 0960-6491
Année de publication: 2017
Volumen: 26
Número: 5
Pages: 865-886
Type: Article
beta Ver similares en nube de resultadosD'autres publications dans: Industrial and Corporate Change
Résumé
This article assesses the role of investments in intangible capital and their potential complementarities as a way to improve firm productivity. We focus on the three intangible resources that, according to the literature, have the greatest strategic importance: research and development (R & D), advertising, and human capital. To test our hypotheses, we use a large sample of Spanish manufacturing firms and consider estimates of total factor productivity through a generalized method of moments approach. Our results show evidence of complementarities between R & D and advertising investments and between advertising and human capital. However, they are not conclusive in the case of R & D and human capital. © The Author 2017. Published by Oxford University Press on behalf of Associazione ICC. All rights reserved.