Complementarities in innovation strategy: Do intangibles play a role in enhancing firm performance?

  1. Higón, D.A. 2
  2. Gómez, J. 1
  3. Vargas, P. 1
  1. 1 Universidad de La Rioja
    info

    Universidad de La Rioja

    Logroño, España

    ROR https://ror.org/0553yr311

  2. 2 Universitat de València
    info

    Universitat de València

    Valencia, España

    ROR https://ror.org/043nxc105

Zeitschrift:
Industrial and Corporate Change

ISSN: 0960-6491

Datum der Publikation: 2017

Ausgabe: 26

Nummer: 5

Seiten: 865-886

Art: Artikel

DOI: 10.1093/ICC/DTW055 SCOPUS: 2-s2.0-85038002066 WoS: WOS:000412845800007 GOOGLE SCHOLAR

Andere Publikationen in: Industrial and Corporate Change

Zusammenfassung

This article assesses the role of investments in intangible capital and their potential complementarities as a way to improve firm productivity. We focus on the three intangible resources that, according to the literature, have the greatest strategic importance: research and development (R & D), advertising, and human capital. To test our hypotheses, we use a large sample of Spanish manufacturing firms and consider estimates of total factor productivity through a generalized method of moments approach. Our results show evidence of complementarities between R & D and advertising investments and between advertising and human capital. However, they are not conclusive in the case of R & D and human capital. © The Author 2017. Published by Oxford University Press on behalf of Associazione ICC. All rights reserved.