Hedonic asymmetry in emotional responses to wine PDO Rioja: effects on satisfaction and expressed buying intentions

  1. Agustín V. Ruiz Vega 1
  2. Consuelo Riaño Gil 1
  1. 1 Universidad de La Rioja
    info

    Universidad de La Rioja

    Logroño, España

    ROR https://ror.org/0553yr311

Actas:
2014 Global Marketing Conference at Singapore Proceedings (July 2014)

Editorial: Global Alliance of Marketing & Management Associations

ISSN: 1976-8699

Año de publicación: 2014

Páginas: 1750-1756

Congreso: 2014 Global Marketing Conference at Singapore (July 2014)

Tipo: Aportación congreso

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DOI: 10.15444/GMC2014.09.04.04 GOOGLE SCHOLAR
Repositorio institucional: lock_openAcceso abierto Editor

Objetivos de desarrollo sostenible

Resumen

The present research analyzes the influence of positive and negative emotions towardsconsumer satisfaction and buying intentions of PDO Rioja wine. Results suggest thatonly positive emotions have a significant effect, in consumer satisfaction but also infuture buying intentions because consumers search (positive) pleasure when taste foodsand drinks