Hedonic asymmetry in emotional responses to wine PDO Rioja: effects on satisfaction and expressed buying intentions
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Universidad de La Rioja
info
Éditorial: Global Alliance of Marketing & Management Associations
ISSN: 1976-8699
Année de publication: 2014
Pages: 1750-1756
Congreso: 2014 Global Marketing Conference at Singapore (July 2014)
Type: Communication dans un congrès
Résumé
The present research analyzes the influence of positive and negative emotions towardsconsumer satisfaction and buying intentions of PDO Rioja wine. Results suggest thatonly positive emotions have a significant effect, in consumer satisfaction but also infuture buying intentions because consumers search (positive) pleasure when taste foodsand drinks