The role of cultural identity in acceptance of wine innovations in wine regions

  1. Reinares-Lara, E.
  2. Pelegrín-Borondo, J.
  3. Olarte-Pascual, C.
  4. Oruezabala, G.
Journal:
British Food Journal

ISSN: 0007-070X

Year of publication: 2023

Volume: 125

Issue: 3

Pages: 869-885

Type: Article

DOI: 10.1108/BFJ-07-2021-0802 GOOGLE SCHOLAR