Ethical Concerns About Fear Appeals in Social Advertising

  1. Ingrit Moya 1
  2. Jesús García-Madariaga 1
  3. María-Francisca Blasco 1
  1. 1 Complutense University of Madrid (Spain)
Book:
[New] Normal Technology Ethics: Proceedings of the ETHICOMP 2021
  1. Mario Arias-Oliva (coord.)
  2. Jorge Pelegrín-Borondo (coord.)
  3. Kiyoshi Murata (coord.)
  4. Eva Reinares Lara (coord.)

Publisher: Universidad de La Rioja

ISBN: 978-84-09-28671-3

Year of publication: 2021

Pages: 169-171

Congress: International Conference on the Ethical and Social Impact of ICT (19. 2021. Logroño)

Type: Conference paper

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