Cognitive tools for successful branding

  1. Hernández, L.P.
Journal:
Applied Linguistics

ISSN: 0142-6001,  1477-450X

Year of publication: 2011

Volume: 32

Issue: 4

Pages: 369-388

Type: Article

DOI: 10.1093/APPLIN/AMR004 GOOGLE SCHOLAR
Data source: Scopus