Key Image Attributes to Elicit Likes and Comments on Instagram

  1. Aramendia-Muneta, M.E.
  2. Olarte-Pascual, C.
  3. Ollo-López, A.
Revue:
Journal of Promotion Management

ISSN: 1540-7594 1049-6491

Année de publication: 2021

Volumen: 27

Número: 1

Pages: 50-76

Type: Article

DOI: 10.1080/10496491.2020.1809594 GOOGLE SCHOLAR