Key Image Attributes to Elicit Likes and Comments on Instagram

  1. Aramendia-Muneta, M.E.
  2. Olarte-Pascual, C.
  3. Ollo-López, A.
Journal:
Journal of Promotion Management

ISSN: 1540-7594,  1049-6491

Year of publication: 2021

Volume: 27

Issue: 1

Pages: 50-76

Type: Article

DOI: 10.1080/10496491.2020.1809594 GOOGLE SCHOLAR
Data source: Scopus