What makes an advert go viral?The role of figurative operations in the success of Internet videos

  1. Paula Pérez Sobrino
  2. Jeannette Littlemore
Liburua:
Performing Metaphoric Creativity across Modes and Contexts
  1. Laura Hidalgo-Downing (coord.)
  2. Blanca Kraljevic Mujic (coord.)

Argitaletxea: John Benjamins

ISBN: 9789027205520

Argitalpen urtea: 2020

Orrialdeak: 119-152

Mota: Liburuko kapitulua

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Datuen iturria: Dialnet