What makes an advert go viral?The role of figurative operations in the success of Internet videos

  1. Paula Pérez Sobrino
  2. Jeannette Littlemore
Buch:
Performing Metaphoric Creativity across Modes and Contexts
  1. Laura Hidalgo-Downing (coord.)
  2. Blanca Kraljevic Mujic (coord.)

Verlag: John Benjamins

ISBN: 9789027205520

Datum der Publikation: 2020

Seiten: 119-152

Art: Buch-Kapitel

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Institutionelles Repository: lock_openOpen Access Postprint
Fuente de los datos: Dialnet