Revealing Unconscious Consumer Reactions to Advertisements That Include Visual Metaphors. A Neurophysiological Experiment
- García-Madariaga, J.
- Moya, I.
- Recuero, N.
- Blasco, M.-F.
Revue:
Frontiers in Psychology
ISSN: 1664-1078
Année de publication: 2020
Volumen: 11
Type: Article