Revealing Unconscious Consumer Reactions to Advertisements That Include Visual Metaphors. A Neurophysiological Experiment
- García-Madariaga, J.
- Moya, I.
- Recuero, N.
- Blasco, M.-F.
Zeitschrift:
Frontiers in Psychology
ISSN: 1664-1078
Datum der Publikation: 2020
Ausgabe: 11
Art: Artikel