Omnichannel shopper segmentation in the fashion industry

  1. Mosquera, A.
  2. Ayensa, E.J.
  3. Pascual, C.O.
  4. Murillo, Y.S.
Journal:
Journal of Promotion Management

ISSN: 1540-7594,  1049-6491

Year of publication: 2019

Volume: 25

Issue: 5

Pages: 681-699

Type: Article

DOI: 10.1080/10496491.2019.1585599 GOOGLE SCHOLAR
Data source: Scopus