Umbrales psicológicos de preciosmodelo de valoración de la oferta competitiva

  1. Pelegrín Borondo, Jorge 1
  2. Juaneda Ayensa, Emma 1
  3. Arias Oliva, Mario 2
  4. González Menorca, Carlos 1
  1. 1 Universidad de La Rioja
    info

    Universidad de La Rioja

    Logroño, España

    ROR https://ror.org/0553yr311

  2. 2 Universitat Rovira i Virgili
    info

    Universitat Rovira i Virgili

    Tarragona, España

    ROR https://ror.org/00g5sqv46

Zeitschrift:
Cuadernos de estudios empresariales

ISSN: 1131-6985

Datum der Publikation: 2014

Nummer: 24

Seiten: 75-105

Art: Artikel

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Andere Publikationen in: Cuadernos de estudios empresariales

Zusammenfassung

Academic interest in price thresholds has increased over the last decades. Consequently research and professional papers in this area have been rising. The exuberance in approaches to this subject can generate confusion about terms and definitions: terms are defined in different senses or are used with different meanings. Even when psychological threshold are crucial to understand client�s price perception, we are not able to find global theoretical models. This paper analyzes on the state of the art, by reviewing the most the most significant contributions in academic literature of the last five decades. Based on our review we define six thresholds within a general model, including the main variables that determine all of them. Finally, we will discuss some research and practical consequences for both academics and practitioners. We conclude with limitations and future research in this area.

Fuente de los datos: Dialnet