Los procesos creativosel caso de un centro de diseño Web

  1. Serrano Martínez, Cecilia 1
  2. Bergua Amores, José Ángel 1
  1. 1 Universidad de Zaragoza
    info

    Universidad de Zaragoza

    Zaragoza, España

    ROR https://ror.org/012a91z28

Revue:
Grafica: documents de disseny gràfic = documentos de diseño gráfico = journal of graphic design

ISSN: 2014-9298

Année de publication: 2015

Volumen: 3

Número: 5

Pages: 13-27

Type: Article

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DOI: 10.5565/REV/GRAFICA.22 DIALNET GOOGLE SCHOLAR lock_openAccès ouvert editor

D'autres publications dans: Grafica: documents de disseny gràfic = documentos de diseño gráfico = journal of graphic design

Résumé

This paper is an ethnographic study carried out for nine months, from October 2012 to July 2013, in a centre of programmers and Web designers located in Zaragoza. The main objective is to know the mechanisms and situations generated in a creative process in a centre considered as creative. The main hypothesis is that creativity consists of a series of interconnected elements that enhance the performance of certain professional functions. Therefore, a second hypothesis is that certain workplaces encourage connections and creative ways of working. The research provides a number of characteristic elements of creativity and concludes that there is a hybrid work-life balance in a workplace, which is significant to the location choices of creative workers.

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