Order of market entry, market and technological evolution and firm competitive performance
- Gómez Villascuerna, Jaime 1
- Lanzolla, Gianvito 2
- Maicas López, Juan Pablo 1
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1
Universidad de Zaragoza
info
- 2 Cass Business School
ISSN: 1988-8767
Año de publicación: 2009
Número: 473
Tipo: Documento de Trabajo
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Resumen
In this paper, we seek to shed more light on the relationships between order of market entry, industry evolution, and firms’ competitive performance. We identify two industry dynamics – i.e. pace of market change and technological discontinuity – and we elaborate on their impact on the competitive performance of first movers, second movers and third movers. We hypothesize that pace of market change and technological discontinuity negatively affects first movers’ performance whereas their impact on followers’ performance is positive. We test our hypotheses in the context of the European mobile communications industry and we find substantial support for our predictions. Important strategic and policy implications are derived and discussed.