Aplicaciones del análisis de supervivencia a la investigación en economía de la empresa

  1. Gómez Villascuerna, Jaime 1
  2. Polo Redondo, Yolanda 1
  3. Fuentelsaz Lamata, Lucio 1
  1. 1 Universidad de Zaragoza
    info

    Universidad de Zaragoza

    Zaragoza, España

    ROR https://ror.org/012a91z28

Journal:
Cuadernos de economía y dirección de la empresa

ISSN: 1138-5758

Year of publication: 2004

Issue: 19

Pages: 81-114

Type: Article

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Abstract

The purpose of this paper is to show the applicability of survival analysis to research performed in business economics. The use of these techniques is relatively common in areas such as biomedicine, engineering or, even, economics. Nevertheless, its employment in other disciplines such as marketing or management is scarce. Therefore, the objective of this article is to describe the situations in which survival analysis is appropriate, to present the models available to the researcher and to propose areas in which its use is possible

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