Approaching the utopia of a global brandthe relevance of image schemas as multimodal resources for the branding industry

  1. Pérez Hernández, Lorena
Book:
Multimodality and Cognitive Linguistics
  1. Pinar Sanz, María Jesús (coord.)

Publisher: John Benjamins

ISBN: 978-90-272-4266-2

Year of publication: 2015

Pages: 61-78

Type: Book chapter

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