Approaching the utopia of a global brandthe relevance of image schemas as multimodal resources for the branding industry

  1. Pérez Hernández, Lorena
Buch:
Multimodality and Cognitive Linguistics
  1. Pinar Sanz, María Jesús (coord.)

Verlag: John Benjamins

ISBN: 978-90-272-4266-2

Datum der Publikation: 2015

Seiten: 61-78

Art: Buch-Kapitel

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Institutionelles Repository: lockOpen Access Editor
Fuente de los datos: Dialnet