Actitudes hacia internet, riesgo percibido y confianzasu influencia sobre la compra de pernoctaciones hoteleras

  1. Agustín V. Ruiz Vega 1
  2. Alicia Izquierdo Yusta 2
  3. María Esther Calderón Monge 2
  1. 1 Universidad de La Rioja

    Universidad de La Rioja

    Logroño, España


  2. 2 Universidad de Burgos

    Universidad de Burgos

    Burgos, España


Conocimiento, innovación y emprendedores: camino al futuro
  1. Juan Carlos Ayala Calvo (coord.)

Publisher: Universidad de La Rioja

ISBN: 84-690-3573-8

Year of publication: 2007

Pages: 162

Type: Book chapter


Cited by

  • Dialnet Metrics Cited by: 2 (28-05-2023)


The goal of this paper is to analyse the potential influence of consumers attitudes towards Internet, the differential perceived risk of this new distribution channel and the Spanish tourists level of trust in the buying choice when they spend the night in hotels during leisure travels. We conclude that all the tree related factors have an significant influence on the choice of the tourists: it's more likely that consumers could choice Internet as buying channel if they have more intense attitudes and level of trust towards internet and, simultaneously, less level of trust towards the buyer organization and of perceived risk in Internet