Do Low Price Signals Influence Online Purchases of Tourist Accommodation Services? The Moderating Role of Gender
- Riaño Gil, Consuelo
- DI PIERRI, CARLA
- Ruiz Vega, Agustín V.
ISSN: 1927-601X
Année de publication: 2014
Volumen: 3
Número: 4
Pages: 96-111
Type: Article