The Use of Quality Expectations to Segment a Service Market
- Díaz-Martín, A.M 1
- Iglesias, V 1
- Vázquez, R 1
- Ruiz, A.V. 2
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1
Universidad de Oviedo
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2
Universidad de La Rioja
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ISSN: 0887-6045
Year of publication: 2000
Volume: 4
Issue: 2
Pages: 132-146
Type: Article