¿Quienes son mis rivales? Contacto multimercado y asimetría competitiva en la banca española

  1. Fuentelsaz Lamata, Lucio 1
  2. Gómez Villascuerna, Jaime 1
  1. 1 Universidad de Zaragoza
    info

    Universidad de Zaragoza

    Zaragoza, España

    ROR https://ror.org/012a91z28

Journal:
Universia Business Review

ISSN: 1698-5117

Year of publication: 2008

Issue Title: 150 aniversario Banco Santander

Issue: 17

Pages: 112-129

Type: Article

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Abstract

Traditionally, both competitor identification and the analysis of interfirm rivalry have been approached from an industry perspective. After that, researchers or analysts have calculated aggregate indexes (such as CR or Herfindahl) that synthesize its structure. However, the availability of detailed information has allowed researchers to design new proposals that capture the interdependences arising among firms more precisely. In this paper, we use one of such proposals in order to describe the competitive situation in the Spanish banking sector. Specifically, we use one of the dimensions introduced by Chen (1996), market commonality, in order to identify the main rivals of every bank, savings bank or credit unions that operate in our country. Within this context, we pay special attention to the identification of the most important rivals for Banco Santander.

Bibliographic References

  • Abell, D.E. (1980), Defining the business: Starting point of strategic planning, Prentice-Hall Englewood Cliffs, N.J.
  • Chen, M. (1996), "Competitor analysis and interfirm rivalry: towards a theoretival integration", Academy of Management Review, 21(1), páginas 100-134.
  • Chen, M.J., Su, K.H y Tsai, W. (2007), "Competitive tension: The awareness-motivation-capability perspective". Academy of Management Journal, 50(1), páginas 101-118.
  • Fuentelsaz, L., Gómez, J., y Lucea, M.V. (2006), "Identificación del competidor y rivalidad en el sector bancario español". Revista Europea de Dirección y Economía de la Empresa, vol. 15, n° 2, páginas 9-28.
  • Fuentelsaz, L., Gómez, J., y Palomas, S. (2008), "La reestructuración de la red de oficinas en el sector bancario español: 1995-2005", Papeles de Economía Española, n° 114, en prensa.
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