Filologías Modernas
Departamentos
Jeannette
Littlemore
Publications by the researcher in collaboration with Jeannette Littlemore (4)
2021
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Unpacking Creativity: The Power of Figurative Communication in Advertising
Cambridge University Press
2020
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What makes an advert go viral?: The role of figurative operations in the success of Internet videos
Performing Metaphoric Creativity across Modes and Contexts (John Benjamins), pp. 119-152
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Is Comfort Purple or Green? Word-colour Associations in the First and Second Language
Metaphor in Foreign Language Instruction (De Gruyter Mouton), pp. 103-130