Publikationen in Zusammenarbeit mit Forschern von Université du Québec en Outaouais (3)

2021

  1. How consumer involvement influences consumption-elicited emotions and satisfaction

    International Journal of Market Research, Vol. 63, Núm. 2, pp. 251-267

2017

  1. Examining the role of product involvement in consumption elicited emotions

    XXIX Congreso de Marketing AEMARK

  2. Interaction between involvement and product consumption emotions in the spanish wine market

    XXVII Congreso de ACEDE 2017. Estrategia, Cambio y Redes Empresariales. Aranjuez (Madrid), 18-20 de junio de 2017. Libro de resúmenes