Publicaciones en las que colabora con Jesús García de Madariaga Miranda (14)

2022

  1. Impact of brand awareness on donor behavior

    XXXII AEMARK

  2. Is a Video Worth More Than a Thousand Images? A Neurophysiological Study on the Impact of Different Types of Product Display on Consumer Behaviour in e-Commerce

    Springer Proceedings in Business and Economics

  3. Is a Video Worth More Than a Thousand Images? A Neurophysiological Study on the Impact of Different Types of Product Display on Consumer Behaviour in.

    Martínez-López, F.J, and Martinez, L.F. e-Commerce in Advances in Digital Marketing and eCommerce, (Third International Conference), pp. 300-306

2021

  1. Ethical Concerns About Fear Appeals in Social Advertising

    [New] Normal Technology Ethics: Proceedings of the ETHICOMP 2021

  2. How the integration of implicit and explicit techniques may enhance the measurement of chatbots user engagement

    XXXI AEMARK,

2020

  1. Ethical Challenges of Online Panels Based on Passive Data Collection Technology

    Paradigm Shifts in ICT Ethics: proceedings of the ETHICOMP* 2020

  2. Ethical Dilemmas in Non-Profit Organizations Campaigns

    Paradigm Shifts in ICT Ethics: proceedings of the ETHICOMP* 2020

  3. Ethics in Advertising: The Fine Line Between the Acceptable and the Controversial

    Paradigm Shifts in ICT Ethics: proceedings of the ETHICOMP* 2020

  4. Revealing Unconscious Consumer Reactions to Advertisements That Include Visual Metaphors. A Neurophysiological Experiment

    Frontiers in Psychology, Vol. 11

  5. Use of Guilt Appeals in NPO Campaigns and Their Ethical Considerations

    Societal Challenges in the Smart Society

  6. What can neuromarketing tell us about food packaging?

    Foods, Vol. 9, Núm. 12

2019

  1. Do isolated packaging variables influence consumers' attention and preferences?

    Physiology and Behavior, Vol. 200, pp. 96-103

2006

  1. Principios de marketing

    ESIC Editorial

1999

  1. Globalización "versus" diferenciación: Un análisis de la tendencia creativa publicitaria internacional

    La gestión de la diversidad: XIII Congreso Nacional, IX Congreso Hispano-Francés, Logroño (La Rioja), 16, 17 y 18 de junio, 1999